Queen guitarist Brian May says he “hates” ITV show The Voice because a whole package is needed to become a star. Promoting his new perfume, he said: “We make music and it is all about music but the packaging is vital as it is the first thing people see. "It is vital.
It is like an album cover, the picture on the album cover. "That is the whole definition of people’s first impressions. We have a beautiful package with this perfume. "You want to hold it and touch it.
For me it is a big part of it. I think this is true of human’s too. “With a performer you could say it is all about the voice but it is not just about the voice.
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