Box Office: ‘The Northman’ Kicks Off With $1.35 Million, ‘Bad Guys’ Launches to $1.15 Million
variety.comBrent Lang Executive Editor of Film and Media“The Northman,” a blood-drenched viking epic from director Robert Eggers, pillaged $1.35 million in Thursday previews, while “The Bad Guys,” a kid-friendly spin on the heist genre, earned $1.15.Those aren’t the only new wide releases in town; they will also have to fend off “The Unbearable Weight of Massive Talent,” a very meta exercise in which Nicolas Cage stars as himself.
It picked up $835,000 in Thursday previews.Universal’s indie label Focus released “The Northman,” which is projected to earn $10 million to $15 million in its first three days of release.
That would be a strong result for an arthouse film, save for the fact that “The Northman” reportedly cost $90 million to make (insiders say that with tax credits that figure is closer to $70 million).
That’s an awful lot of lucre. Alexander Skarsgård, Nicole Kidman, Anya Taylor-Joy, Ethan Hawke, Björk and Willem Dafoe star in the film. “The Bad Guys,” a Dreamworks Animation film, which has enjoyed good reviews from critics, is on track to gross between $15 million to $20 million.
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