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Box Office: ‘Night Swim’ Treading to Second Behind ‘Wonka’
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variety.comJ. Kim Murphy Universal is making some modest waves to start off the 2024 box office, with the studio’s release of Blumhouse Productions’ new horror film “Night Swim” looking to land in second place in its opening.
The PG-13 shocker earned $5.2 million across its opening day and preview screenings and is now projected to earn about $12.5 millionacross the three-day frame.
It’s a solid dive-in for “Night Swim,” which is hardly putting producers in the financial deep end at only a $15 million price tag before marketing.
The mostly-horror banner Blumhouse, which officially merged with Atomic Monster this week, smashed expectations a year ago when the killer doll movie “M3GAN” earned $30 million in the first weekend of the year.
Read more on variety.com
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