Box Office: ‘Longlegs’ Bedevils With Phenomenal $22.6 Million Debut, ‘Fly Me to the Moon’ Struggles to Lift Off With $10 Million
variety.comBrent Lang Executive Editor “Longlegs,” an occult-tinged horror mystery about an FBI agent on the trail of a serial killer, opened to a phenomenal $22.6 million, easily outgrossing “Fly Me to the Moon,” a $100 million dollar rom-com featuring two of Hollywood’s brightest stars.
To pull off that upset, “Longlegs” got a lift from some sensational reviews, as well as a creepy performance by Nicolas Cage.
The film’s opening weekend results are a record-breaking debut for Neon, the indie distributor that did an outstanding job of generating word-of-mouth for “Longlegs” thanks to a viral marketing campaign.
It was one that saw the studio create a “90s-style website” highlighting the gruesome crimes of its antagonist, as well as a phone number that people could call to hear a demented message from Cage.
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