Killers of the Flower Moon” earned $9.4 million from 3,628 theaters on its opening day, a figure that includes $2.6 million in Thursday previews.
The epic-length historical drama is now projecting a finish of $23.5 million over the three-day opening frame, tracking behind the second weekend of Swift’s “Eras Tour” concert film. “Killers of the Flower Moon” sports a colossal $200 million production budget, but it’s not like those behind the feature are banking on a hefty profit from tickets.
Apple, which backed the project, is planning to invest in theatrical runs for its original slate as a means to promote their eventual streaming releases. “Flower Moon” is the first high-profile rodeo in movie theaters for the company, which has partnered with Paramount Pictures to handle domestic distribution.
Apple will take another stab at theatrical later this fall with “Napoleon,” partnering with Sony for Ridley Scott’s similarly mega-budgeted war feature.
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