Rebecca Rubin Senior Film and Media Reporter Jack Quaid’s action-comedy “Novocaine” topped a painfully slow weekend at the box office with $8.7 million.
For theater owners, however, there’s not too much to celebrate: It’s one of the worst debuts to still capture the No. 1 spot (at least since the pandemic ground moviegoing to a halt).
Despite five new nationwide releases, this weekend was among the year’s lowest grossing to date with roughly $54 million across all films.
The sluggish first quarter has been another blow to the badly bruised movie theater business, which is banking on 2025 to revive the business after COVID and Hollywood’s labor strikes.
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