J. Kim Murphy Disney‘s “Snow White” is fairest of them all on box office charts. The musical earned $16 million across Friday and preview screenings from 4,200 venues.
It’s a strong enough start to put “Snow White,” which stars Rachel Zegler and Gal Gadot, on track to land within projections for an opening weekend north of $45 million.
That would mark the second-biggest debut of the year behind fellow Disney release “Captain America: Brave New World.” But like that Marvel Cinematic Universe entry, “Snow White” is budgeted like a four-quadrant tentpole and needs to play like one.
The Marc Webb-directed fairy tale carries a massive production cost north of $250 million, meaning it faces a steep climb to profitability.
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