Box Office: Disney’s ‘Haunted Mansion’ Eyes $30 Million Debut, ‘Barbenheimer’ to Remain on Top
variety.comRebecca Rubin Film and Media Reporter Disney’s remake of “Haunted Mansion” opens on Friday in theaters, where it’ll face an opponent that’s much scarier than the threatening ghosts that populate the world of the supernatural comedy.
That foe would be the collective force of “Barbie” and “Oppenheimer,” which have spent the past week putting box office projections to shame. “Barbenheimer,” as the inextricably linked movies have been nicknamed, will loom large over North American charts as Disney’s new family film aims for third place. “Haunted Mansion” is projected to gross $25 million to $30 million from 3,700 North American theaters over the weekend.
That’s not a bad result for a kid-centric tentpole, especially in the wake of “Barbie” and “Oppenheimer” — except for its pesky price tag.
Disney spent $150 million to produce the film and tens of millions on promotional efforts, leaving “Haunted Mansion” with a high threshold to reach profitability.
Read more on variety.com
