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Box Office Comeback: Why Movie Theaters Are Finally Feeling Optimistic

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variety.com

Rebecca Rubin Film and Media ReporterNeed proof the box office is really, truly rebounding from COVID?Look no further than domestic charts, where not one, not two, but four movies — a mix of new releases in Baz Luhrmann’s musical biopic “Elvis” and Blumhouse’s creepy thriller “The Black Phone,” as well as leftovers with “Top Gun: Maverick” and “Jurassic World Dominion” — are pulling in healthy ticket sales.It marks the third straight weekend that more than one major movie has managed to sell a meaningful number of tickets.

After a tough stretch for movie theaters, which were closed for months during the pandemic and then greatly struggled to rebound, it’s a welcome change in pace because, at long last, it signals that audiences of all ages are returning to the big screen.

Hollywood needs that trend to continue throughout the summer as Marvel’s “Thor: Love and Thunder” (July 8), Jordan Peele’s “Nope” (July 22) and director David Leitch’s starry action-thriller “Bullet Train” (Aug.

5) gear up to release in theaters.“This is another very good weekend, with two successful new stories pulling very different audiences, in addition to strong holdover business,” says David A.

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