Box Office: ‘Barbie’ Heads for $100 Million Breakout, ‘Oppenheimer’ Aims for Strong $50 Million
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variety.comRebecca Rubin Film and Media Reporter “Barbenheimer” is officially here, and the battle between the bomb and the bombshell is about to ignite the box office.
Greta Gerwig’s cotton candy-colored “Barbie,” starring Margot Robbie as the plastic, fantastic doll, is expected to generate a huge $95 million to $110 million from 4,200 North American theaters over the weekend.
Given the omnipresence of “Barbie” (the marketing is practically inescapable, with enough memes and marketing tie-ins to last a lifetime), initial estimates are all over the place.
Warner Bros. is projecting a more conservative $75 million to start, while rivals and exhibitors believe the PG-13 movie could make as much as $140 million between Friday and Sunday.
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