Bollywood Family Drama Hitmaker Sooraj Barjatya on SonyLIV Series ‘Bada Naam Karenge’ and Upcoming Salman Khan Project: ‘I’m Trying to Create a New Prem’

variety.com:

Naman Ramachandran Bollywood hitmaker Sooraj Barjatya is making his entry into digital entertainment with the series “Bada Naam Karenge,” launching on streaming platform SonyLIV.

The move was driven by the platform’s unique request for family-centered content, a genre traditionally seen as counter to contemporary online viewing trends.

The filmmaker’s illustrious career includes directing some of Indian cinema’s biggest hits like “Maine Pyar Kiya” (1989), “Hum Aapke Hain Koun…!” (1994), “Main Prem Ki Diwani Hoon” (2003), “Vivah” (2006) and “Prem Ratan Dhan Payo” (2015) — all romances revolving around the family unit. “We had visited lots of platforms, and they had all told us the family drama space doesn’t belong on OTT [streaming] because it belongs primarily to thrillers and action,” Barjatya tells Variety. “I was really taken aback when Sony was so forthcoming and asking us to make something from our sensibility.

They wanted to bring in the ‘Hum Aapke Hain Koun’ and ‘Vivah’ audience to OTT, to expand their viewer base.” “Bada Naam Karenge” follows Rishabh and Surbhi, whose arranged marriage takes an unexpected turn when past connections surface.