Bob Iger likely wishes 2023 looked a lot more like 2019. In a document dump this week for the recently class-action-certified pay-equity suits against Disney, the Mouse House CEO’s 2019 corporate self-evaluation was among the papers placed in the Los Angeles Superior Court’s docket. “In 2019, Disney was awarded an A+ as one of ‘America’s Most Trustworthy Public Companies’ and was #1 in a ‘Brand Intimacy Study’ recognizing the power in building bonds with consumers,” reads the bullet-point evaluation Iger wrote four years ago to the Disney board. “The company was also named one of the ‘World’s Most Admired Companies’ by Fortune and one of the world’s ‘Most Reputable Companies’ by Forbes.
Fast Company ranked Disney as the #1 ‘Most Innovative Company’ in Media.” Those accolades were added to by Iger himself, who also noted: “In fiscal 2019, we prepared for the historical launch of Disney+.
We successfully executed a highly-anticipated Investor Day providing an extensive overview of all our direct-to-consumer offerings, launched an unprecedented company-wide marketing effort and tested the BAMTech platform in the Netherlands to positive reviews.
Our stock price has increased from $116.94 at the start of the fiscal year to $148.72 as of Nov. 13, 2019.” Those heady heights of 2019 — which saw Iger rewarded with a $47.5 million paycheck the next year — sure seem like a long time ago in a galaxy far, far away for the executive and the corporation.
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