‘Blue Beetle’ Bites $3.3M, ‘Strays’ Woofs $1.1M – Thursday Night Box Office Previews
deadline.comEven though kids are heading back to school, the summer box office isn’t giving up yet, and there’s a chance we could near $4 billion thanks to the final act power of Barbie and Oppenheimer.
Warner Bros is hoping the first Latino superhero movie, Blue Beetle, will stoke its core moviegoers; that DC title seeing $3.3M last night in previews that began at 2PM from 3,400 locations, while Universal is looking to give guys something to laugh at after Oppenheimer with the R-rated bawdy doggie comedy, Strays, grossing $1.1M from showtimes that began at 5PM at 2,700 theaters.
Blue Beetle is expected to take the weekend with $28M-$32M, the hope being that Latino and Hispanic moviegoers fuel it with walk-up business.
The Angel Manuel Soto directed movie is expected to take No. 1 away from Warner Bros.’ Barbie in her fifth weekend, that Mattel doll expected to stay beautiful with $22M-$24M.
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