The twin threats of inflation and recession loomed large over one of the biggest shopping weekends of the year. The good news is that online retailers likely had their biggest sales ever.
While brick-and-mortar stores also had foot traffic, there weren’t long lines at check outs, giving pause to analysts on just what revenue that shopping experience will generate.
Overall online sales for the day after Thanksgiving — aka “Black Friday,” when retailers are allegedly heading into the black — are expected to top $9 billion, according to Adobe, which tracks sales on retailers’ websites.
Shopping could generate more than $9 billion when the final numbers come in. The strong Black Friday followed a Thanksgiving Day online blitz of an estimated $5.29 billion up 2.9% year-over-year.
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