BFI Launches New $17 Million National Lottery Audience Projects Fund

deadline.com:

The BFI today published the full details of its new National Lottery Audience Projects Fund, a £15m ($17 Million) pool of cash available over three years to support growth in the UK exhibition and distribution sector to cultivate audiences for UK independent film and XR/broader screen work.

The open access fund was first unveiled in the BFI’s 10-year strategy ‘Screen Culture 2033’ and will support a range of audience-facing activities, including multi-year and research and development projects with a focus on projects aimed at growing the engagement of audiences that are representative of the UK population.

The BFI has said the fund will expect to hand out awards between £20,000 and £200,000 depending on the scope and reach of a specific project, with an upper limit of £500,000 for projects of exceptional scale and ambition.

To be eligible, applicants must have experience in film distribution, exhibition, or audience development activities in the UK.