Bethlyn Hand Dies: Veteran Motion Picture Association Executive Was 85
deadline.comBethlyn Hand, the former Senior Vice President of Advertising and Administration for the Motion Picture Association, passed away on February 14.
The cause was Alzheimer’s disease, her brother Lloyd Hand said. She was 85. A veteran of the MPA, Hand joined the org soon after Jack Valenti was made President, and remained for 37 years.
Valenti said in 2003, “She was by my side at the very beginning of my tenure at the MPAA. I got a lot of credit for what she did.” Hand played a crucial role in approving or declining marketing campaigns according to the guidelines of the Motion Picture Association of America’s ratings program and became a well-known figure in the industry.
She grew up in Houston and majored in journalism at the University of Texas, then began her career in 1966 when she moved to Washington DC and worked alongside Valenti.
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