Oodie first became popular in the UK in 2020 as we all adjusted to lockdown life. Orders for the Australian company's products rose by more than 200% from the UK.
With energy prices increasing ever upwards as part of the ongoing cost of living crisis we're all looking at ways to stay warm without turning up the heating as autumn turns to winter.
For many people, the cosiest option is an oversized hooded blanket, and with retailers from Amazon and Primark through to the White Company and Dunelm selling their own versions, there are plenty of different options out there.
One of the first to go on the market, Oodie has become the premium brand name most recognised for their iconic hooded blankets, with social media full of pictures and videos of fans relaxing in a range of cheery and quirky prints perfect for brightening up a grey day. READ MORE: Sky's TV plans for Black Friday 2022 - will Sky Glass be reduced? The firm claimed more than 1,000,000 customers for their plush, cosy oversized hoodies when they first launched.
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