Some beauty products can’t help but evoke ‘oohs’ and ‘ahhs’. A designer lipstick, a shimmery eye palette, a beautiful perfume.
And, of course, a new sun cream. Yes, really. Facial SPF may once have been a grudge purchase but today it’s one of the most exciting areas of skincare.Take the high street as your beauty barometer.
Last year, an SPF50 - La Roche Posay Anthelios UVMune 400 - was the biggest-selling mass skincare product for Boots. “Protecting the future health of our skin is a huge trend, and consumers are increasingly clued up on the importance of wearing a daily SPF,” says Boots trends guru Grace Vernon.
So what’s gone on? A combination of technology, trends and TikTok has won new converts to the cause, rightly making daily SPF a must-have in any skin regime.
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