Berlin’s Market Rocks to Big Star Project Tickets
variety.comScarlett Johansson, Margot Robbie, Cate Blanchett and Dave Bautista all star in projects at one of the biggest Berlin markets in recent memory, both post- and pre-pandemic.
Whether this year’s high rollers will sell is the question that the 2024 European Film Market turns on. AGC Studios’ Stuart Ford is describing it as a “watershed market.” Ford continues: “Was the tepid AFM an anomaly brought about by the strikes and a broader industry pullback in 2023?
Or was the AFM an indicator of a more sustained downturn?” It’s early days in 2024 but “signs for Berlin are quite positive,” says Ford, who is bringing to market three new star-driven thrillers starring Will Smith, Sylvester Stallone and Michelle Yeoh, respectively. “One week ago, I would have said this is going to be a dry market.
Now it’s going to be a busy market,” agrees Martin Moszkowicz at Constantin Film, whose survival thriller “Titan” launches at the EFM.
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