Dennis Ruh Germany Berlin film audience career Dennis Ruh Germany Berlin

Berlin’s European Film Market Will Hold Physical Screenings Despite Being Online

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variety.com

Nick Vivarelli International CorrespondentThough the Berlin Film Festival’s European Film Market has been forced by the omicron variant to go online, the fact that the fest itself will instead be held in person means that, as anticipated by Variety, some industry players are planning to make the trek to Germany.This has prompted the EFM –- after some deliberation with local health authorities –- to set up separate industry screenings for films launching in the Berlinale’s 2022 official selection.“Even with the EFM going online, a number of industry delegates confirmed their intention to come to Berlin to visit the festival in person and the Berlinale offers industry accreditation even in its revised format,” EFM director Dennis Ruh (pictured) tells Variety.

All festival accreditation holders will have access to tickets allocated for all public screenings. But “with a bigger number of professionals coming to the festival, there might be some pressure” on available seats given that seating has been reduced to 50% capacity in order to make audiences feel more comfortable.“That’s why industry only screenings on-site will be added to the festival,” said Ruh.The industry screenings will take place at the CinemaxX theatre in Potsdamer Platz and the CineStar Cubix at the Alexanderplatz.The offer to be included in the EFM’s physical industry screenings program has now been made to all right holders of films in the festival selection.

It will boost professionals’ accessibility to films at the Berlinale.“Professionals accredited for the festival can not only access the public screenings, but also acquire tickets free of charge for the industry screenings,” Ruh added.

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