Ben Affleck says his newly minted studio Artists Equity, in partnership with Matt Damon, is going for films that are commercial but smart, that acknowledge popular tastes, but that “people remember 20 years later.” He thinks/hopes his latest project due out next year fits the bill.
Affleck directs, Damon stars in the true story behind the creation of the iconic Air Jordan brand slated for release in 2023 in partnership with Amazon Studios, Skydance Sports and Mandalay Pictures.
Artists Equity anticipates releasing three projects next year, with plans to scale up to a minimum of five per year in the future. “I see no difference between commercial and quality,” Affleck said during a wide ranging Q&A at The New York Times’ DealBook Summit in NYC alongside Artists Equity’s investor partner Gerry Cardinale of Redbird Capital.
Quality takes time. “If you ask Reed Hastings … I’m sure there’s some risk in that, and I’m sure they had a great strategy, but I would have said, ‘How are we going to make 50 great movies?!
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