Beloved-Yet-Loathed Barney Returning To TV — And He’s Had Some Work Done

etcanada.com:

Barney the purple dinosaur is bringing the I Love You song to a whole new generation of kids — while also hoping to capitalize on the nostalgia of older fans.

The toy company Mattel announced their plans to relaunch the Barney franchise on Monday. The announcement came with a new photo of the anthropomorphized, lilac T-rex, who has been given a makeover from a real-life giant mascot into a wide-eyed, animated character. Read more: Banksy unveils ‘Valentine’s day mascara’ artwork highlighting domestic abuse The relaunch kicks off with a brand-new animated series, set to debut globally in 2024.

Targeted at pre-school aged children, the program will take viewers on “music-filled adventures centred on love, community, and encouragement.” Corus Entertainment’s Nelvana, a producer and distributor of children’s content, will co-produce the series alongside Mattel.

Barney’s rebrand will extend beyond the new TV show. Mattel also announced plans for Barney to star in films and YouTube content, release music and sell kid’s products including toys, books and clothing.