‘Beetlejuice Beetlejuice’ Scares Up $110 Million in Second-Biggest September Debut in History

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Rebecca Rubin Senior Film and Media Reporter Did someone say Beetlejuice’s name three times? Either way, the mischievous demon triumphantly returned to unleash his mayhem at the box office. “Beetlejuice Beetlejuice,” the sequel to Tim Burton’s 1988 horror comedy about a pesky poltergeist, scored a huge $110 million from 4,575 theaters in its opening weekend.

Those ticket sales rank as the second-biggest September debut of all time, ahead of 2019’s “It: Chapter 2” ($91 million debut) and behind only 2017’s “It” ($123 million debut).

All three of those September record holders belong to Warner Bros. “Beetlejuice Beetlejuice” is also the year’s third best bow, coming in behind “Deadpool & Wolverine” ($211.4 million) and “Inside Out 2” ($154.2 million).

The film delivered a needed jolt to the domestic box office, which was lagging after a hum-drum end to the summer season. “Beetlejuice Beetlejuice” also debuted internationally with $35.4 million, bringing its global tally to $145.4 million.

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