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The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only got more popular from there, with celebrity collaborations with everyone from Mariah Carey to Rita Moreno.
Now, Mattel has unveiled its latest pop culture release — an official Lunar New Year Barbie doll that’s sure to be a hit with Barbie fans and collectors alike.
The official 2025 Barbie doll is regal and resplendent, dressed in a traditional Chinese gipao that was first worn by royals from the Qing dynasty.
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