“You’re being managed on Barbie” was a snarky text I received last night, “it’s at least $130M.” The point of that is the projections out there for the Greta Gerwig directed feature take of the Mattel doll are indeed wild.
Rivals were spotting $90M-$125M; Warners asserting $75M. Today, to support the crazy fever of moviegoing were about to witness this weekend, the BoxOffice Company is reporting that Barbie is outpacing all other films this year since Avatar: The Way of Water.
You’ll remember that James Cameron directed sequel debuted to $134M. The BoxOffice Company powers Google, IMDB, Bing, TikTok, Apple and others for showtimes.
More numbers are out there about these Barbie-Oppenheimer double features which moviegoers are boldly attempting this weekend.
Read more on deadline.com