Barbie Goes to Bloomingdale’s: The Luxury Retailer Announces Barbie-Themed Collections, Pop-Up Shops Ahead of Greta Gerwig Film
variety.comAnna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Once upon a time in New York City, the three shopping havens for those in the know were referred to, in the words of Blair Waldorf, “the three B’s”: Bendel’s, Barneys and Bloomingdale’s.
Bendel’s shuttered after 123 years in 2018. Next came the Hollywood-adored Barney’s, who closed its doors in 2020. Now, the last old-school, luxury retailer standing is Bloomingdale’s — and one more bold-faced “B” to revel in its glory: Barbie.
In honor of Greta Gerwig’s “Barbie,” which releases July 21, Bloomingdale’s decided to go all out in celebrating Mattel’s iconic plastic doll, who we can only assume would be a loyal Bloomies customer if she ever manages to escape Barbie World.
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