BARB’s “Once In A Generation” UK Ratings Upgrade Reveals ‘Squid Game’, ‘Black Widow’, ‘You’ Performance

deadline.com:

UK ratings body BARB has revealed a “once in a generation” upgrade that can show how many people are watching the biggest shows on SVoD platforms.A preview unveiled this morning showed that the seventh episode of Netflix’s Squid Game was watched by 5.8M people last month, ranking the South Korean mega hit 10th in the UK behind the likes of BBC1’s Strictly Come Dancing (10.4M), Channel 4’s Great British Bake Off (8.9M) and ITV drama The Larkins (6.6M), which made up the top three most-watched episodes.Other SVoD films and TV shows to feature in the preview included Netflix film Guilty (3.1M), the first episode of the third series of Netflix’s You (2.7M) and Disney+ film Black Widow (2.3M).The update means BARB can measure viewing to all the