Baker & YouTuber Gemma Stafford Launches Bold Baking Network FAST Channel With Future Today
deadline.comEXCLUSIVE: Baker and YouTube content maker Gemma Stafford and connected TV biz Future Today are launching a channel dedicated to baking.
They are positioning the Bold Baking Network as the “world’s first 24/7 baking FAST channel” offering “thousands of shows and more than 1,000 hours of content to streaming audiences.” Program categories will include family baking, travel and global cuisine, seasonal specialties, beginner to advanced techniques, celebrity chef features, live events, product reviews and shopping.
Stafford is an Irish-born, LA-based professional chef and baker. Her Bigger Bolder Baking shows on YouTube have amassed over half a billion views.
She and Future Now say 97% of her audience have made at least one of her recipes, with an aggregate 15 million hours of content viewed. “Baking brings comfort, creativity and community into people’s lives,” said Stafford. “We believe all bakers are creators, and now we’re giving them a platform to reach millions.
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