BAFTA, EE Celebrate 25 Year Partnership With Nostalgic Trailer – Global Bulletin
variety.comNaman Ramachandran BAFTA and sponsor, telecommunications provider EE, are celebrating a 25 year partnership with a trailer that is playing across U.K.
cinemas from Friday. The partnership is one of the longest running arts partnerships in the U.K. with EE working with BAFTA to introduce the EE Rising Star Award.
The nostalgic film looks back over the past 25 years of film, following the stories of the Chen family, opening with a popcorn-fuelled trip to the cinema in 1997, continuing with the memorable moment their father proudly reveals their first LCD TV set up and ready for Blockbuster VHS rentals, first dates at the cinema and culminates in the family streaming a film over EE Full Fibre broadband in 2022.
The film ends with the message: “The way we watch film might have changed, but our love for it never has. EE proud sponsors of the BAFTA Film Awards for 25 years.” The trailer, which is being supported by DCM, official cinema media partner to the EE BAFTA Film Awards, will also be played at the Royal Albert Hall on March 13 to all guests at the awards ceremony, which will be hosted by Rebel Wilson.
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