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“Bad Luck” Has Kept Tokyo Olympics TV Ratings Below Forecasts, NBCUniversal CEO Jeff Shell Concedes, But Profits And Peacock Perks Remain
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deadline.comNBCUniversal CEO Jeff Shell concedes that linear ratings for the 2020 Tokyo Olympics have been lower than expected, but says the company will still book a profit on the star-crossed Games.“We had a little bit of bad luck, there was a drumbeat of negativity, the Games got moved a year, no spectators,” Shell said during Comcast’s second-quarter earnings call with analysts.
The negatives have created a drag on the linear side, but “the flip side is that the digital strength has kind of offset that. … Net-net, with all this bad luck, we’re going to be profitable on these Olympics, which we’re very happy with.”Shell did not offer any specific numbers, noting there is still “a long way to go” before the closing ceremony on August 8.
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