Backstreet Boys Star AJ McLean Headed To Mipcom Cannes With ‘The Fashion Hero: A New Kind Of Beautiful’; Indigo Entertainment Boards Sales
deadline.comEXCLUSIVE: Backstreet’s back — in Cannes. AJ McLean is headed to Mipcom to promote The Fashion Hero: A New Kind of Beautiful, the latest instalment in Beauty World Search’s The Fashion Hero franchise.
He’s interrupting a European arena tour to hit the Croisette and meet buyers on Sunday October 16. Backstreet Boys, which formed in 1993, is the world’s most successful boyband of all-time, estimated to have sold well over 100 million records worldwide.
UK-based indie distributor Indigo Entertainment has picked up International distribution rights to the show and will be shopping it to broadcasters and streamers next week.
Rapid Blue, the South African producer behind local versions of The X factor, Dancing with the Stars and Got Talent produced the ten-part show at the Sun City Resort, northwest of Johannesburg.
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