James Cameron’s Avatar: The Way of Water began its international box office rollout today in such majors as Korea, France, Germany and Italy — and with early sneaks in China.
One of the most anticipated movies of recent years, it’s dominating play. Some individual market grosses for opening day will come tomorrow, but for now we can report that Korea opened to $3.24M including midnights and with an 85% market share.
This is lower than comps like Spider-Man: No Way Home and Avengers: Infinity War which also debuted on a Wednesday. However, as we have previously noted, the three-hour-plus runtime makes this appointment viewing for some — today was a workday in the market.
The Naver score is 9.48 which is above both of the comps cited above. In China, The Way of Water had been planned for 3,000 showings at 7pm local today, but ended up doing just 1,688 screenings per our information.
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