Steve Macdonald Cathy Payne Jens Richter Stuart Baxter Louise Pedersen France Entertainment show Steve Macdonald Cathy Payne Jens Richter Stuart Baxter Louise Pedersen France

Authenticity, Premium Factual & The New Streamers: Major Buyers Assess The State Of Play Before Hitting The Croisette – Mipcom Cannes Preview

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deadline.com

Premium documentaries, co-productions and the changing streamer landscape are set to dominate next week’s Mipcom Cannes as thousands of buyers descend on the Croisette after three years off, according to a wealth of senior sales bosses.

In the lead-up to one of the most highly-anticipated markets for years, Deadline has spoken with Fremantle’s Jens Richter, All3Media International’s Louise Pedersen, Banijay Rights’ Cathy Payne, eOne’s Stuart Baxter and A+E Networks’ Steve MacDonald to assess the state of play before the October 17-20 event.

Each was delighted to be returning in person after three years virtual — last year’s Mipcom was hybrid and pared back — and said there is a renewed optimism, negating the ‘market fatigue’ that has crept up in years gone by. “People need people and this is a people business,” says Fremantle International CEO Richter. “My main priority is to connect with everybody.

Being so remote has been hard for the past couple of years.” For Banijay Rights CEO Payne, the market — due to be attended by more than 10,000 people and 3,000 buyers, according to organizer RX France — will finally be an opportunity for execs from Banijay and the old Endemol Shine Group to meet, with that deal having closed more than two years ago but in-person meetings completely stymied by Covid. “This really is time for us to demonstrate who we are,” she tells Deadline.

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