Australian Streaming Platforms Make Bolstered Commitments to Local Content
variety.comKatherine Tulich Netflix’s global hit drama series “Clickbait” was conceived and shot in Melbourne but the settings were California.
If it were commissioned today, it would more likely have kept an Australian accent too.“Clickbait was commissioned out of the global team, but now that the ANZ team is operating, we are here to make Australian stories,” said Que Minh Luu, Netflix director of content, Australia and New Zealand recently.
There is a need for local stories to please individual market, but as successes like Korea’s “Squid Game” and Spain’s “La Casa de Papel” have demonstrated, local stories are also increasingly able to cross borders.
Luu was speaking at last month’s Screen Forever conference, taking place in person for the first time in two years, on the Gold Coast.
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