Atari Signs With APA (EXCLUSIVE)
variety.comJoe Otterson TV Reporter Atari has signed with APA for representation, Variety has learned exclusively. The pioneering video game company will work with APA to develop projects around its best known IP in the live-action, animation, and non-scripted film and television spaces.
Atari celebrated its 50th anniversary in 2022. The company’s most well-known games include classics like “Pong,” “Asteroids,” “Centipede,” and “Missile Command.” Its games are available on PC, console, and mobile platforms.
In addition to games, Atari’s core businesses also include consumer hardware, licensing, and Web3. “Atari is dedicated to honoring the legacy of the brand, while building upon our decade’s long history of success,” said Atari CEO Wade Rosen. “We are thrilled to bring APA onto our team to help us expand our association with fun in gaming for generations to come.” Rosen was named CEO of Atari in April 2021.
During his tenure, the company has refocused on premium game development and publishing, releasing new titles and more content to PC, console, and streaming platforms.
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