Astonishing Success Of ‘Oh, Mary!’ And ‘The Outsiders’ Swells Broadway Box Office
deadline.comOh, Mary!, a sleeper hit if ever there was one, and The Outsiders, a musical so popular that more than 200 people bought tickets last week knowing they wouldn’t get an actual seat, are continuing what can only be described as blazing hot summers.
Consider Oh, Mary!, writer/actor Cole Escola’s campy, hysterically funny period play (flawlessly directed by Sam Pinkleton) about an alcoholic, off-the-rails Mary Todd Lincoln (that would be Escola) and her doomed, sneaky gay president husband (James Scully).
It was a hit last year Off Broadway, but that certainly doesn’t always translate to Broadway success. But this time, it did.
Oh, Mary! has been selling out for weeks, and has been pulling in more than $1 million a week since July 21. Last week (the week ending August 4) Oh, Mary!, a smallish play with a cast of five and a set that, while attractive and functional, isn’t exactly elaborate (well, until it is), grossed $1,048,173.
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