ASOS planning to open 'pop-up' high-street store to sell clothes at a discount

dailyrecord.co.uk:

Online clothes retailer ASOS is potentially planning to open up a pop-up store on the high-street that will sell clothes to its customers at a discounted price.

Sources close to the fast-fashion brand have said it is considering opening up a 'temporary, pop-up outlet' that would sell clothes at a cheaper price than on its website.

It has been reported the outlet would be stocking clothes that are out of season at a discounted price in a bid to get rid of their excess stock.The new store would only be a temporary measure as the brand has no plans to open up a physical store, reports The Mirror.

It comes just after ASOS announced a major financial loss as customers are tightening their budgets and spending less on fashion during the cost of living crisis.The online fashion firm saw a loss of nearly £32m in the 12 months to August, compared with a profit of £177m last year, and they expect shoppers to cut back further amidst rising costs.