Asia Streaming Analysis: U.S. Content Is Losing Ground, But Remains Important for Subscription Trends, Report
variety.comPatrick Frater Asia Bureau Chief U.S-produced film and TV content has maintained leadership in terms of reach among Subscription video-on-demand (SVOD) users in nine major markets in Asia-Pacific.
And it remains important for acquiring and maintaining subscriptions, a new report finds. New research from consultancy firm Media Partners Asia is based on passively-collected data from 40,000 digital users amassed by its AMPD sister company.
Territories covered include Australia, Japan, Korea, Singapore, Taiwan, Indonesia, Malaysia, Philippines and Thailand, from May 2023 to April 2024.
American content was viewed by 60% of the monitored users in the first quarter of this year. That put it ahead of Korean shows, watched by 56% in the region, and Japanese, watched by 48%.
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