Asia-Pacific Video Market Set for $16.2 Billion Growth by 2029, Report Finds
variety.comNaman Ramachandran The Asia-Pacific video industry is poised for significant expansion, with online platforms driving revenue growth while traditional TV faces headwinds, according to a new report from Media Partners Asia (MPA).
The research firm projects $16.2 billion in incremental revenue across 14 APAC markets between 2024 and 2029. While online video is expected to generate $24.1 billion in new revenue, traditional TV will see an $8 billion decline during this period.
Six markets will dominate the projected growth through 2029, with India leading at 26%, followed by China (23%), Japan (15%), Australia (11%), Korea (9%), and Indonesia (5%).
Traditional TV providers, particularly in India and Japan, are seeing faster-than-anticipated decline, though MPA executive director Vivek Couto notes some stabilization ahead. “TV channel providers in India generated about $4.5 billion in revenue last year.
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