As YouTube Marks One Year As Nielsen’s Top U.S. Streaming Platform, Senior Execs Nicky Rettke And Tara Walpert Levy Talk NFL, Ad Innovation And How Creators Invaded The Living Room
deadline.comEXCLUSIVE: YouTube has been racking up milestones lately. Its pay-TV bundle, YouTube TV, just passed 8 million subscribers.
YouTube Shorts, the answer to TikTok launched globally in 2021, recently hit 80 billion daily views from more than 2 billion logged-in accounts.
The most striking achievement for the Google-owned video giant, however, just may be its dominance in the living room. Nielsen’s monthly snapshot of viewing across linear TV and streaming put YouTube once again in the top spot among all streaming outlets in January, with 8.6% of all viewing on U.S.
TV screens. That makes 12 consecutive months for YouTube at No. 1. Prior to the release of the latest rankings, Deadline spoke with two of the architects of the big-screen surge: Nicky Rettke, VP of Product Management for YouTube Ads, and Tara Walpert Levy, VP, Americas.
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