As ‘Spirited,’ ‘Emancipation’ & Selena Gomez Docu Break Internal Records, Apple Original Films Poised For Bigger 2023 With Killer Slate
deadline.comFollowing a selective path that led to the first Oscar Best Picture for a streamer in CODA, Apple Original Films’ heads Zack Van Amburg and Jamie Erlicht’s 2022 offerings have broken records for the 3+ year old company.
They don’t release specifics, but the Ryan Reynolds, Will Ferrell and Octavia Spencer musical Spirited has broken records to become the biggest film ever on the platform, and its songs could factor in the awards race.
That could present an interesting opportunity if that trio sings at the Oscarcast. Apple insiders say that the just launched Antoine Fuqua-directed Will Smith-starrer Emancipation has drawn +27% new viewers to Apple TV+ and has become the #1 movie internationally in Mexico, Brazil, Canada, Australia, Italy, France, Germany, Korea and more.
How the film factors in the awards race remains to be seen. Selena Gomez: My Mind & Me opened atop Apple’s young adult rankings.
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