Given the anxious vibes in the entertainment business of late, the NBA and NHL playoffs have been a welcome throwback to happier times.
Strong live tune-in for Disney’s ABC and ESPN and Warner Bros Discovery’s TNT has kept advertisers happy and bolstered the companies’ assertions about sports at last month’s upfront events for media buyers.
The momentum has come as the WGA strike has sidelined late-night shows and other linear mainstays and increasingly put a crimp in production.
Game 1 of the NHL Stanley Cup Final is Saturday night between the Las Vegas Golden Knights and Florida Panthers. The NBA Finals tipped off last Thursday, with the Denver Nuggets beating the Miami Heat, and Game 2 is set for Sunday night on ABC.
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