or —over the last few years, the mega-retailer has established itself as an incubator for new talent and bringing a diverse roster of designers to mass audiences.
And we're not just talking about names in the beauty and fashion spaces—the same approach extends to the home and lifestyle category, where Nordstrom's VP of creative projects, , collaborates with creatives from all over the country to bring them into the Nordstrom fold.This where is comes in, an art agency founded in 2012 by that's dedicated to nurturing the careers of emerging contemporary artists.
It's also the latest brand to “pop” in at Nordstrom, with a selection of its artists showcasing their work online and in ten Nordstroms throughout the U.S.
and Canada—New York, Chicago, Austin, San Jose, South Coast Plaza, Bellevue, Seattle, Toronto, and Vancouver. The partnership between Tappan Collective and Nordstrom is one pure of synergy: Both are in the business of finding new ways to connect designers and creatives with new audiences.
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