Endeavor Group Holdings CEO Ari Emanuel’s longstanding ties with Elon Musk led to the company investing a “small amount” in Twitter, a source has confirmed to Deadline.
Axios broke the news of the investment earlier Tuesday, noting that Endeavor is the first public company to be identified as an investor in Twitter.
Musk took the social media giant private last year in a $44 billion acquisition backed by a number of financial institutions.
He has let go of thousands of workers and signaled at times that bankruptcy could potentially be in its future. The amount of the investment was characterized by the source as “immaterial” to the operations of Endeavor.
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