As the country battles to get coronavirus under control during a third national lockdown, with new highly-infectious variants threatening to derail efforts, supermarkets have adopted a hardline approach.
Previously big names were slammed for not doing enough to enforce the wearing of face masks and ensure social distancing was being followed.
There were also questions around sanitisation, with claims standards had slipped since the UK was first plunged into lockdown last March.
Rising cases and increasing pressure culminated in all major supermarkets telling shoppers that they must wear face masks unless medically exempt.
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