Comcast is adding streaming service Apple TV+ to its U.S. pay-TV, broadband and smart-TV platforms, with new subscribers eligible for a 3-month free trial.The rollout on Xfinity X1, Xfinity Flex and XClass TV starts today, with full availability across devices expected in the coming days.
Apple TV+ launched last December on Comcast’s Sky Q and Sky Glass in the UK and Europe.In recent years, Comcast has integrated a number of streaming outlets, including leading outlets like Netflix, Hulu, Disney+ and Amazon Prime Video.
The strategy has been to try to keep viewers within the Xfinity ecosystem, with the additional benefit of getting a piece of new subscription revenue generated there.
The teaming with Apple has an additional dimension, however. Apple TV+ is the first app built using a common set of development tools and resources through Comcast’s global technology platform, Comcast said in announcing the agreement.
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