The media news cycle is in a frenzy today over a Bloomberg piece that Apple will shell out a $1 billion to produce big screen features annually.
That’s great news for exhibition, yes. But, in reality, doing the math, the streamer was already bound to spend in the billions on a feature slate.
Apple’s deep wallet gives it the financial firepower to take any project off the table, and it has. Calculating some of the budgets out there now on big packages they’ve secured, and the financial commitment could be well over $1 billion.
Martin Scorsese’s Killers of the Flower Moon carries a pricetag between $150M-$200M; the untitled Jon Watts-George Clooney-Brad Pitt movie is estimated at around $100M; Matthew Vaughn’s Argylle package is worth around $200M; Ridley Scott’s Napoleon at least $100M+; and the Joseph Kosinski-Brad Pitt Formula One movie, originally reported at between $130M-$140M, is now closer to $200M.
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