If there’s one skincare product you want to invest in, it’s a serum. Brands pour their most potent anti-ageing ingredients into these formulas, along with the promise of a fresher, firmer, younger face.
But big promises often come with a big price tag, so how can you figure out which anti-wrinkle serum is actually going to turn back time?
To find out, the OK! beauty team picked out the hottest new serums of 2020 and sent each one to five real women to try. We tested both premium and high street formulas from a host of big brands to hunt down something effective for every budget.
And to ensure that niche names didn’t get overlooked, we added a whole extra category to shout about smaller brands capable of giving big benefits.
Read more on ok.co.uk