Angelika Film Center, Sony Pictures Classics Offer Buy One, Get One Tickets for Heist Comedy ‘The Duke’

variety.com:

Rebecca Rubin Film and Media ReporterAngelika Film Center and Sony Pictures Classics want you to go back to the movies…with a friend.In an effort to increase foot traffic at arthouse cinemas, Angelika and SPC have partnered to launch “Bring a Friend Back to the Movies.” The initiative is timed to the release of “The Duke,” a dramatic heist comedy starring Jim Broadbent and Helen Mirren, on April 22.“Bring a Friend Back to the Movies” will provide one complimentary ticket to customers who purchase a ticket directly from the Angelika website, app or in theaters to see “The Duke” during the first week of its release.

Select Angelika locations will also offer each ticket holder for “The Duke” a specially priced split of bubbly to share with their friend in celebration of their return to the movies.

The film, which premiered at Venice and Telluride Film Festivals, will land in theaters in New York and Los Angeles on April 22 before expanding to additional cities over the following weeks. “We are thrilled that the Angelika has joined forces with us for ‘The Duke’ to ‘Bring a Friend Back to the Movies,’” said Sony Pictures Classics’ co-president, Tom Bernard. “The COVID-19 pandemic had a significant impact on theaters and the moviegoing experience, but with people being able to get vaccinated and boosted, as well as increased health and safety protocols at theaters like the Angelika, going to the movies is as safe or safer than going to a bar or a crowded restaurant.

We know that people are finally ready to get back into their seats and Roger Michell’s ‘The Duke,’ starring Helen Mirren and Jim Broadbent, is the ideal film to remind viewers and their friends of their fondness for the movie theater viewing experience.”Angelika.