“I see nothing happening on a major scale to try to get the older audiences back to theaters,” griped Sony Pictures Classics’ co-president Tom Bernard.Ideally, he wants NATO to trumpet cinema safety in a big public campaign. (A NATO rep says not in the cards.) He’d like that campaign alongside a creative marketing push by independent movie chains, combined with a steadier flow of specialty films with wider appeal.
That could include SPC’s upcoming The Duke, Jazz Fest: A New Orleans Story and The Phantom Of The Open. Focus Features’ bellwether Downton Abby is the big test.
If the Crawley family can’t rout lingering Covid jitters and force of habit to nudge older demos off home screens than nothing can.Hoping to prime the pump for this potential spring rebound, SPC and the Angelika Film Center this week unveiled ‘Bring A Friend Back To The Movies,’ a new initiative that offers a free guest ticket at Angelika locations for anyone seeing The Duke its first week out.
The film, from the late Roger Michell, stars Helen Mirren and Jim Broadbent. It opens in NYC April 22.Angelika CEO Ellen Cotter said the specialty story “is moving in the right direction.
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